Managing Transition with a Human Touch

Why managing transition is important for business A formal business transition plan is usually put into place when the original owner has decided they want to sell all or part of the business and leave. However, businesses go through many transitions from sole proprietor, to partnership, to limited liability company perhaps as far as floating […]

Australia: Podcast with Winston Marsh – Business Marketing 3/3

Part 1 of 3 Transcript: Winston Marsh:  WM Pam Warren:  PW WM:  Well, what a story Pam Warren’s had to tell us so far, first of all how she survived those horrific injuries from the train crash and then how she decided she could use her experience and learning from survival to change the way […]

Australia: Podcast with Winston Marsh – Business Marketing 2/3

Part 2 of 3 Transcript: Winston Marsh:   WM Pam Warren:   PW WM:  Last month I introduced you to Pam Warren who started to tell us her story, about what had happened as a result of a tragic rail accident some years ago in London.  She told us where she had got to in […]

Australia: Podcast with Winston Marsh – Business Marketing 1/3

Part 1 of 3 Transcript: Winston Marsh:  WM Pam Warren:  PW WM: Pam Warren, welcome to Business Marketing. PW:  Thank you for having me. WM:  Pam, it’s amazing!  I met you first of all in Washington and then I received a copy of your book – how good it is and I thought I have […]

Eccentric Entrepreneur or Modern Day Innovator?

We all know of some crazy ideas that inventors come up with- often they are the subject of funny YouTube videos. However, some ideas seemed crazy at the time and yet, years later are a reality. This week’s post takes a look at innovative ideas that were scorned and are now part of our everyday […]

Encouraging an innovative approach

The last two decades have been challenging times for British business and as the country approaches the momentous decision regarding EU membership, there are more challenges ahead. Whether we remain part of Europe, formally or not, the debate over membership has shone a light on our trade agreements and our competitiveness. In a discussion on […]

Be Innovative: Try Wearing Odd Socks

How can being innovative be a realistic company objective? Last week I looked at what innovation means and considered whether this was something that could be actively encouraged and why it was important. Most companies know that to stay ahead of the competition they have to have both a unique selling point (USP) and loyal […]

The Meaning of Innovation & Why It’s Important

Business executives are often told by their managing director to be more innovative, as if the very word will transform their marketing, product development and ultimately create success. It can be hard to act on this when you are not sure what innovation means and what is just old ideas in new packaging. Innovation is a […]

How Useful Are SWOTs and PESTs?

Concluding my series on strategic thinking with a look at the planning tools used by many businesses and learned by every A Level Business student in the country and why they are sometimes useless! Planning tools are not really strategy Part of objective setting is taking a look at where you are right now as […]

Putting Strategic Thinking To Work

Most business goes through a planning phase in its yearly cycle and usually that plan is revisited at least monthly. However, that planning can get a bit formulaic and becomes almost a ritual rather than an innovative exercise. If you can effectively harness the strategic thinkers in your leadership and within the organisation then monthly […]