Before getting into the strategies and tactics element I briefly cover the topic of motivation ie. what makes us tick.  This is an important foundation for delegates to understand and pull the most from the areas that then follow.

Motive: Dealing with challenges or problems that can be potentially influenced by one’s own actions. How to think creatively and then to work out how best you can accomplish your goal.

I explain the  strategies, tactics and tools I developed in this regard and how I then then utilised it to successfully change and influence an entire industry.

To make this relevant to the audience I would normally ask to be provided with a generic scenario they are currently facing and I will then make reference to it and we would discuss how the tactics could be applied.